User Generated Content

• 92% of Gen Xers use social media.
• They hold 27% of the worlds spending power.
• Only 5% of influencer marketing spend is targeted toward Gen X.

Working with Gen X creators to reach a Gen X audience can help brands achieve 43% more brand site visits and 73% higher relevance scores.

Bottom line, audiences from any generation connect better with creators they resemble and relate to. As a lifelong reporter, voice actor and on-camera personality, Kristen Simoes has been in front of the camera long before UGC was a thing. You could say she is an ‘OG’ creator.

With a passion for adventure, travel, health, food, wine and fitness and family (which includes an English Cream Golden Retriever, Kona) Kristen has a wide variety of UGC projects in her portfolio. Here are a few recent examples.